We launched The Artist and the Others with a concert at the museum aan het Vrijthof with the support of Via2018 in December 2012. The initiative was introduced by Nika, Jessica and Wouter. Furthermore, the director of Via2018, Guido Wevers, shared his thoughts about our initiative and Christiane Gronenbergfrom Via2018 talked about the importance of the ‘Generation Maastricht’ for the Euregion and the candidacy for European Capital of Culture in 2018. Afterwards, the audience enjoyed the wonderful concert by Trio Melograno – a group of three musicians from the Conservatorium Maastricht. The museum wanted a chance to reach out to a young audience, while the Melograno Trio was looking for the possibility to play in front of a broader audience. The launch of our initiative was the perfect way to bring these to needs together. By joining forces with the museum and the musicians, we could reach out to a broad audience and the launch became a great event! Especially young people came to the Museum aan het Vrijthof – some for the first time. The nice atmosphere created a real get together for everyone!