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II Conference on Creative & Cultural Industries

October 2, 2017 - October 3, 2017

€30.00 – €50.00


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2-3 October, Maastricht
9:00 – 13:00

“Art education is an extremely precarious process. Students and lecturers are continually feeling around for something that can be meaningful or significant to hold on to.

However, this does not imply incompetence, ignorance or laziness. It is simply one of the main values of art education that everything must be rediscovered over and over again.

But at the same time, the government is looking for concrete issues in society. Depending on which way the political wind is blowing, we run the risk of this society being viewed as a market, rather than as a world.” – Erik DeJong.

This year the Conference on Cultural and Creative Industries is going to focus on 3 topics; Art Education & entrepreneurship, how a city could support its talent and what is the current situation of Cultural industries in small cities.

Since a couple of years, the following questions are on the table of discussion of art academies, cities and even higher levels of government.

Do art graduates need business/entrepreneurial skills to become successful? Is it the responsibility of the academy to teach these skills? If not, whose is it?

What are the most important skills art graduates need in order to develop their career?

What is the most important factor for a city to have in order to create a vibrant and sustainable creative culture?

Is it possible for a peripheral/small city to create such a culture?

When can we speak of a successful cultural and creative environment?

Through great real life examples and a meaningful discussion, the conference aims to find possible solutions to these questions.

The Conference is divided into 2 days, the first dedicated to presentation and discussion, the second focused completely on providing participants practical skills.

Program Monday 2nd of October – Forza Fashion House 

welcome | registration Coffee and Tea

Welcoming Speech

What is the impact of Creative Industries in small cities?
Presentation of the research done by Made2Measure

 The artist as entrepreneur, what is the future of Art education?
Presentation by Emilia Telese

10:20  Q&A

 How can a city support local talent?
Presentation by Jurgen Enninger head of the centre of excellence of the cultural and Creative Industries of the city of Munich

11:50 Q&A

Coffee break

Interactive panel discussion with :

Emilia Telese

Jurgen Enninger

Eline Kersten
artist and curator

Damien Helly 
European Creative Hubs Network 

moderated by Miriam Meissner.


14:00 -18:00 
Lunch & Afternoon powered by MaastrichtLab
Which are the Creative Hubs in Maastricht? 

This part of the program is free of charge
SUPER DUPER CREATIVE HUB BUS TOUR by MAASTRICHT LAB with a special visit at Forza Fashion House, Starters Valley, & Caracola. 


18:30 – 20:00
Location: De Brandweer

discuss, interact, socialize;
Interactive discussion with representatives from different areas such as local government, artists, students organizations and more;
Join us for a drink afterwards!

Location: De Brandweer

Would you like joining the fun?
Send M-LAB an email and we will confirm your attendance >>> info@maastrichtlab.nl

Program Tuesday 3rd of October – Maastricht Academy fine Arts and design.

What are the skills artists, and cultural professionals need?

On the second day of the Conference for Cultural and Creative Industries, you have the chance to broaden your skills set! We offer a number of workshops led by leading professionals where you will gain important knowledge and skills on how to successfully enter the professional field.  You can pick and choose the workshops yourself and thus create your own programme. The regular price for these workshops normally is much higher, thanks to precious partnership you can attend it for an affordable price. Please do not wait too long with subscribing, as places are limited.


9:00 welcome | registration Coffee and Tea

9.15 – 13:00 workshops:

Workshop 1: 

Emilia Telese, The Artist as Entrepreneur

A four-hour workshop designed to empower artists to create a financial strategy for their practice.

Including a theory section and a practical, hands-on section, the workshop looks at:

  •   Understanding the dynamics of the art world in Europe
  •   Approaching galleries and funding bodies with a great proposal
  •   Minimising rejection when applying for funding
  •   How to create a financial support strategy for your art practice
  •   Writing about your practice effectively
  •   Finding out about the best sources of funding for your practice

Designed and led by Emilia Telese, this 4h workshop has been designed especially for The Artist and the Others and is a short version of her financial strategy workshop Dodge the Shredder, widely considered to be the leading workshop of its kind in the UK.  


Workshop 2:
9.00 – 11:00

Margriet Vollenberg, Organisation in Design, Presenting Your Work: Show & Sell

A two-hour seminar in which renowned curator and art director Margriet Vollenberg highlights the most important aspects of exhibiting at and curating for art & design fairs. The session will focus particularly on content, creativity and experimentation, giving you the opportunity to both exchange ideas on ways to reach your audience as well as to learn from each other’s perspectives–whether you are an independent artist or an established creative.

Topics include:
– An introduction to Organisation in Design and the company’s long-lived history of managing and guiding projects for national and international fairs;
– How the dynamic curated format ‘Ventura Projects’ balances renowned designers with emerging talents and independent studios with established brands, academies, galleries and institutions;
– How Ventura New York opened up the American market for Dutch Designers and what artists can do to become more skilled at networking, pitching, and making sales during an event;

– An interactive discussion about the presentation at fairs and the role of self-promotion therein.


Workshop 3:
11.00- 13:00

Kitty Dejong, BNO, The business side of the design profession.

During this tailored workshop, participants will have the chance to discover the current job market, its legal aspects and how to prepare for an interview.

Moreover, you will learn how to set up your own Design Practice, including the legal aspects and commercial challenges. Last but not least, you will learn about fees & Quotations: how to start and how to be competitive.

In this way, you will learn the business side of the design profession.


Workshop 4:
9:00- 11:00

Nikos Geropanagiotis, CEO and founder of mecca neue medien, CEO and founder of LATER IS NOW : Famous, Sexy & Rich, proven techniques and take aways for marketing your art
Leave your unbeliefs behind, it’s not about the art, it’s all about marketing!
The question is: are you a passive or an intentional marketer of your own
and how can you switch from one to the other?
Join this very down to earth workshop if you want to make a living out of your art
and spare your self the time if you think that someone else will fix this for you.


Workshop 5:
11:00 – 13:00

Alexander Ramselaar, Cultuur Ondernemen: Chances and opportunities for financing your cultural objective

 In this interactive presentation/workshop, Alexander takes you into the world of finance, where he will introduce you to a solid mix of financing possibilities for your project, initiative or organization.
 Next, to the traditional sources of financing, the focus will be on less obvious means like philanthropy, loans and informal capital. Although financing always has to be customized to its purpose, there are of course questions, do’s and don’ts of a general nature. Alexander will zoom in on these questions and provide you with tips and tricks. This will all be illustrated with practical examples. 

This workshop is open to creative Individuals and representatives of cultural organizations.

Participants can send in questions about financing regarding their own objective. Alexander intends to incorporate these questions into the workshop.

Please send in your question before September 21st to Alexander@cultuur-ondernemen.nl

This workshop is made possible thanks to the support of the European Union.



Jürgen Enninger

Since September 2014, Jürgen K. Enninger has been Head of the cross department Excellence Team for Culture & Creative Industries, City Of Munich, to promote the culture and creative industries in the city of Munich.

He started his creative industries career in 1994 as music publisher. Since November 2008 he represented the music publishing section of the VUT, the association of the independent music industry in Germany and became member of the federal board of the VUT. In 2010 Enninger started as head of the Bavarian office for the culture and creative industries, which is part of the culture and creative industries initiative of the federal government of Germany. He studied Cultural Business and Religious Education.


Made2Measure is a research project commissioned by the municipality of Maastricht and belong to the ‘Made in Maastricht’ programme to support and stimulate Maastricht’s creative industries. The creative industry policy has been divided into four programmes; manufacturing, performing arts, film and media and fashion. Made2Measure is part of the Fashion Maastricht programme. Its goal is to investigate the impact of these stimulation policies on financial and economic aspects within the city. During the presentation on the 2nd of October, we will show how the ‘creative industries’ have developed in the last 8 years in terms of business activity, employment and profits. Not only in Maastricht, but also in other peripheral areas and The Netherlands as a whole. We will also touch upon the development of the fashion industries in these areas. Hopefully, we will see you there!

Emilia Telese

Emilia Telese (Italy, 1973) is an award-winning artist, writer and academic. A graduate of the 600-year-old Academy of Fine Arts in Florence, living in the UK since 1997, her practice spans several art forms, from interactive and body-responsive technology, film and live art to installation and public art. She has exhibited worldwide since 1994, including at TATE Britain, the Royal Festival Hall London, the Venice Biennale, the Louvre, Paris, Ars Electronica Linz Austria, ZKM Karlsruhe Germany, the Freud Museum, London and many more. Emilia is passionate about the financial sustainability of artists’ work.  She is a specialist in professional practice for artists, lecturing and speaking at over 30 UK and European art institutions and organisations including Royal College of Art – London, University of the Arts – London  – Artquest – London College of Communication, Sheffield Hallam University, Manchester Metropolitan University, Glasgow School of Art, Academy of Fine Art – Palermo and Florence, Italy, Michelangelo Pistoletto Institute – Biella Italy, University of Brighton, where she has designed practice-specific professional development modules for BA and MA students.

The workshop by Emilia has been designed especially for The Artist and the Others and is a short version of her financial strategy workshop Dodge the Shredder, widely considered to be the leading workshop of its kind in the UK.

Kitty de Jong

Design, came in her life when, as a student, she met Gert Dumbar who asked her to become his business partner in his own design studio, he was setting up at that time. By the turn of the century, this meeting by chance had grown out to become Studio Dumbar: one of the most renowned Design Agencies in the world.

The big adventure ended some 20 years later when both Gert Dumbar and Kitty de Jong considered it time for a change. After leaving Studio Dumbar, Kitty set up her own communication agency.

She became a member of the board for the Dutch Design Awards and maintained contacts with the design branch and the BNO. When BNO was searching for a business consultant to handle all business related issues for its members, the match was easily made. In her current position as senior business consultant, Kitty de Jong is particularly occupied with everything that concerns the business part of the design industry, such as remuneration, tenders, labour contracts etc.

Kitty de Jong is board member of  several institutions, such as Bureau European Design Associations (BEDA) in Brussels; Material Sense Lab in Eindhoven; Design Research Station (DRS22) in The Hague. She frequently lectures at academies and art schools and was a jury member in numerous design contests, such as the European Design Awards, The Henri van der Velde Awards and the German Design Awards.


Alexander Ramselaar


Alexander focuses on the fascinating practice of finance in the cultural and creative sector. He is your man for issues concerning the mix of financing, creating new financial services and developing financial instruments for tomorrow. Alexander has a background in business economics and worked in the financial and real estate sector for 22 years. During this time he developed a passion for contemporary art. In addition to his activities for Culture+Entrepreneurship he is also connected to several cultural organizations and involved in initiatives to improve the cultural climate in the Netherlands.

Nikos Geropanagiotis

Nikos Geropanagiotis, is an entrepreneur, marketing expert and art collector.
CEO and founder of mecca neue medien (www.mecca.de)
CEO and founder of LATER IS NOW (www.later-is-now.com)
Nikos coaches and consults mainly industry companies in terms of brand building, communication & sales for the last 25 years.
His company mecca.de provides services and content for all kind of media like campaigns, print, web, mobile, expo.
Since 2013 Nikos and his wife Mano also operate as art conveyors under the label of LATER IS NOW.

Paradox Fine Art

Damien Helly

Damien is Head of cultural skills, EU at British Council (Arts, Europe). He leads on two EU-funded multi-year projects namely European Creative Hubs Network and Live Skills and advises on European international cultural relations.

Damien has 20 years of management, innovation, policy influence and research in international and European affairs (ECDPM, EUISS, Crisis Group, Saferworld). He was one of the 4 independent experts of the EU Preparatory action on culture in external relations.

He is also visiting-professor at the International Relations and Diplomacy Department of the College of Europe in Bruges where he teaches a Masters level course on Culture, States and societies: national factors in EU external action.

He holds a PhD in political science from the Institut d’Etudes Politiques de Paris (Sciences po) and has published extensively on the EU’s external action and international cultural relations.


October 2, 2017
October 3, 2017
€30.00 – €50.00
Event Tags:
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The Artist and the Others, Made2Measure, MaastrichtLab