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A strategic marketing plan for your organisation

Screenshot 2014-01-15 19.51.47In November we invited Stephen Cashman to give a lecture about Cultural Marketing. He published a guide for strategic marketing planning ‘Thinking Big!’, which you can also download here on our website.

Did you know that the Arts Marketing Association also offers some useful worksheets to develop your own startegic marketing plan? Have a look at the Thinking Big worksheets. Use them as the basis to build a strategic marketing plan for your own organisation!

 

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