Can you tell us a little bit about yourself?
“Work hard and think positive – that makes the difference” – a daily message to myself. I like to explore and also find wonder in small things in nature as in people. So are lines, textures and shapes beautiful ingredients to play with. Diversity and intuition are reliable components I trust in. Being a (hopefully lifelong) mindful youngster I am looking forward to new things come ahead.
What do you consider your distinctive achievement?
After I studied fashion (in Antwerp and Hamburg), having worked for Burda Media in New York as for some fashion brands, I started my own business. I decided to leave this overloaded fast fashion world with values that were not mine. I reseted myself and chose for a more delicate option. My ideal fashion path: a bespoke fashion maker for all kinds of occasions and personalities. Taking time, building trust, finding the right proportions, highlighting each personality individually is very gratifying.
What are you looking forward to?
Mass consumption will come to its end in my view. Quality and sustainability get more importance. This is my way of working now and for the future. Seeing diversity as part of all our lives we should greet and try without fear. Meeting new people, creating fabulous clothes, making people happy and putting smiles on their faces, that is what I am looking forward to.
Which advice would you give to other professionals?
Trust in a good education. Do the best you can for others and yourself. Stay interested in people and skills, be focused, courageous and polite. Keep up with your values and keep in mind everything evolves.
What are the challenges that we need to come to make about cultural entrepreneurship more accessible?
Awareness, approachability and thinking out of the box are key to find solutions. Groups of diverse people will find solutions to make a virtue out of necessities. In this complex world cultural entrepreneurship with its creativity could help to solve global challenges. Leave the “ivory tower”, look for real needs, demand more of yourself, so we can change the way our world is powered.
Thanks Aicha!
